1. Getting your client talking also frees you up to concentrate on performing the service efficiently, and can help you plant the seed for a recommendation a little later on in the appointment. Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … Amenities Because you are […] THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. You will hear “no” more often than you care to. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. It is also needed to know that in most cases, nail salons also offer skin care services. Offer only high quality items in your salon. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). Beauty salons, which may offer nail care services at some locations, contribute another $5.16 billion to the industry. 2. There is no topic people like to talk about more than themselves. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. Most hair and nail salons have an established customer base. Give clients a … For example, a typical “discount” salon offers a full set of nail enhancements for $12-30. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Try the five steps above as many times as you can, and as you work on it, you’ll naturally hone your craft. var switchTo5x=true; Your email address will not be published. Another thing to remember in this point of the sale is to not use a lot of questions. Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Increase your prices slightly if you are on the lower end. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. Once the client has decided to buy, stop asking them questions. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. People want to feel good about spending on themselves, so a conspiratorial tone also helps. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. Some nail salons include complimentary services such as retailing manicure and pedicure related cosmetics and beauty products, and grooming services amongst many others. Once retailing starts to “click” with your clients, the temptation can be to start selling phone cases, home décor, and reusable totes. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. There is little capital needed to open a salon since it is primarily a service industry. We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place. Providing clients an all-star salon experience keeps patrons happy and your shop successful. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. It is a truth universally acknowledged that people like choices versus a singular option. A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. 2. If your salon doesn’t look attractive from the outside, clients won’t go inside. NAIL IN THE COFFIN: WHY KICK AN INDUSTRY WHEN IT’S DOWN? You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. Other salons can become a bazaar all they want. Selling is all about creating a connection with someone in under 10 seconds, so most of us are at an advantage since we have a captive audience and an established relationship with our clients. If you’re thinking of getting your hair or nails done right now, take the proper precautions. Our Target Market In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. Required fields are marked *, Best Strategies To Improve Your Nail Salon Traffic. Just as restaurants can t profit simply from selling entrees, salons can t profit simply from selling basic services. Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. Have them give you objections to the products, so when a client actually does this, you’re prepared with … Give your sales a bump by offering discounted gift cards. Even if the item being offered is something we want, our reflex to say no is stronger. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. It sounds insane, we know, but better to sound unsure and weird in the mirror than in front of your clients. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. Once you’ve narrowed in on the category your client needs; color, moisture, treatment, etc, offer them two to three options in that category and relate the features and benefits of the product back to their personal life. Our top 5 tips can increase your salon business overnight! THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, What are your strengths and weaknesses when it comes to selling retail? 8. When salon-goers are looking for their new salon, sometimes they determine that by driving by and seeing the exterior of a salon. 4. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you! This is your chance to share your knowledge, which also helps solidify your position as a nail expert. Frequent “nail-ista” program. Find something about your client that you really like, from her purse to her nail beds, and compliment her on it. Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. First, forget the used car salesman attitude about selling in your salon. Nails: @matros. “You deserve a little present for yourself – I know you work so hard.” Visiting the nail salon is an indulgence, so help your clients indulge themselves with the products you carry. Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. 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